Berlin, Germany / New York, October 19, 2016 ― WhiteWall, an award-winning professional online photo lab, will exhibit its complete line of photofinishing products and services at the PhotoPlus Expo in New York City from October 20-22, 2016. In addition to Photo Under Acrylic Glass, HD Metal, and Aluminum Dibond products, the company will display its new ultraHD Photo Print, a revolutionary print process that takes photo prints to the next level in terms of sharpness. WhiteWall’s print solutions provide customers with numerous options for showcasing their photographs, and all will be on display in Booth #140.
“We are very excited to be participating again at PhotoPlus Expo and share some of the new products and services we recently introduced at photokina last month,” explains Holger Lendner, CEO of WhiteWall. “The ultraHD Photo Print in particular is a true milestone in the development of photo presentations and for us as an online lab. In addition, our Photo Books and other new substrates are examples of how WhiteWall continues to provide its customers with a diverse selection of photofinishing options.”
ultraHD — a Revolution in Photo Prints
With its ultraHD Photo Prints, WhiteWall is bringing a true revolution to photokina. Newly developed ultraHD technology creates a previously unseen level of definition and detail. With twice the resolution of conventional prints, it sets new standards in terms of realistic image reproduction. It also provides incredibly luminous color and saturation. This product is available in precise custom formats, and can also be mounted under 1/16” or 1/8” acrylic glass for added impact.
Photo Books for the Most Beautiful Memories
Whoever opts for a Premium Digital Print Photo Book now has a plethora of options on WhiteWall.com. Pictures can be edited and saved online without any additional software. After choosing one of the six different formats, it is time to select the perfect binding: In addition to printable canvas, softcovers can also be ordered with the robust canvas-texture lamination or leather bindings in seven colors. The velvety cover is the perfect finish for a particularly high-end photo book. From understated and glossy 170g paper to high-gloss to premium silk matte to premium uncoated matte, the different paper options ensure the best possible photo book.
Special Substrates and Custom Framing
WhiteWall is also expanding its product selection to include Direct Print On Wood. This natural-looking birch wood substrate allows the visible wood grain to clearly shine through. It is available in two variations, and produced in exact custom sizes. Whether it is the white-primed or natural option, every order is unique. The wood used in this process is taken from the tree in a single piece, allowing the grain to remain consistent throughout the print, even with larger format orders.
WhiteWall’s line of Canvas On Stretcher Frame products truly represent the overall quality and personal care taken with every order it receives. With the high-gloss variation, this classic photo printing option gets a sophisticated new look. The elegant, shimmering surface improves the contrasts and intensity of the colors. It is also substantially more durable in comparison to the standard version.
The right frame is the perfect finish for every picture. WhiteWall offers over 80 handmade frame models in custom formats. Not only is there one to suit every image, but there are also numerous mounting and material options. If desired, all WhiteWall products — including oversize formats, panoramas, and pictures in portrait orientation — can be delivered completely ready to hang. All products are shipped internationally in custom-made, secure art packaging or made-to-measure wooden crates.
Professional Synergy — WhiteWall Ambassadors and Partners
Knowing full well that there is strength in numbers, WhiteWall is initiating an Ambassador Program this fall with some extremely distinguished, talented, and influential professional photographers. Collaborating at workshops, on social networks and at trade fairs, they will share their knowledge with the public at large ― an exciting and stimulating proposition for pro photographers and hobbyists alike!
New York-based portrait and fine art photographer Barbara Bordnick is the newest ambassador to join the program. Barbara’s stunning portraits, fine art, and macro flower photography have received worldwide critical acclaim.
About WhiteWall
WhiteWall is a professional online photo lab based in Berlin, Germany. Their unique blend of custom photo processes and finishing services have provided photographers and consumers alike with gallery quality products since 2007. Best known for its photos under acrylic glass, brilliant HD Metal and aluminum prints, and hand-crafted frames, the award-winning online photo lab offers over 1,000 different product variations. As the exclusive lab for more than 40 LUMAS galleries around the world, all WhiteWall customers can be assured that their photos are given the same white-glove, professional care as those displayed in exhibitions. All products are produced in Germany, available in custom sizes and shipped worldwide in custom cut packaging for maximum protection.
The showroom and retail store in New York City gives customers an opportunity to see all the WhiteWall options on display and receive professional assistance onsite before placing their online orders directly to WhiteWall.com from kiosks located in the store.
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PRESS CONTACT
For more information and print-ready images, please contact:
| Marieke Goethe | Lou Desiderio |
| Director Public Relations | Synergy Communications |
| Avenso GmbH — WhiteWall | lou@pr-synergy.com |
| Ernst-Reuter-Platz 2 | 917-627-0912 |
| 10587 Berlin, Germany | |
| +11 49 30 46722 256 | |
| pr@whitewall.com | |
| WhiteWall.com |
