New York/Berlin, October 8, 2015 — It’s that time again: the PhotoPlus Expo, the largest photography and imaging show in North America, is taking place from October 22-24. Over 250 exhibitors will be at the Javits Convention Center in New York to present the latest from the world of photography. German photo lab WhiteWall, which has made a name for itself in the US market as a gallery-quality photo production service after its debut at last year’s convention, will be there again with a wide range of products in Booth 140.
The international online photo lab has some new developments in store for PhotoPlus Expo attendees, such as the original photo print on wood. The new, rustic mounting option presents photos in a natural look with tremendous presence and is available on WhiteWall.com just in time for the start of the convention.
Inside their booth, the focus will also be on the original photo print under acrylic glass, WhiteWall’s bestselling product. The acrylic glass, which is available in thicknesses of approximately 1/16, 1/8, or 1/4 of an inch brings out brilliant colors and lends photographs an impressive sense of depth.
“The response we’ve received since our first appearance at the PPE show in the USA has been simply overwhelming. That’s why it’s our mission to continue to expand the range of products to meet the needs of our American customers while maintaining the same level of premium quality. This year, we are looking forward to sharing our high level of craftsmanship with an even larger audience,” says CEO Holger Lendner regarding WhiteWall’s second expo appearance. “We ship globally using individually produced, secure, and custom-measured packaging. That way, every order reaches its destination safely in less than 10 working days — from Germany!”
In addition to diverse photo products, WhiteWall will also demonstrate creative decorating with family photos with a separate gallery wall. Since the photo lab produces all of its products in exact, made-to-measure formats, this wall will offer some inspiration for framing and mounting in custom sizes.
WhiteWall at the PhotoPlus Expo 2015: Stand 140
About WhiteWall
WhiteWall is a brand owned by Berlin-based Avenso GmbH, which has operated the photo lab as well as the WhiteWall.com online service since 2007. Photography hobbyists and professionals around the world rely on WhiteWall’s exceptional quality. With its LUMAS brand and its over 40 galleries around the world
(2 in the US), Avenso GmbH has been democratizing the art market for ten years through its hand-signed art editions by renowned international artists. All of Avenso GmbH’s photographic works and products are exclusively produced in, and shipped from, the WhiteWall photo lab in Frechen, Germany, just outside of Cologne.
PRESS CONTACT
For more information and print-ready images, please contact:
Marieke Goethe
Director Public Relations
Avenso GmbH — WhiteWall
Ernst-Reuter-Platz 2
10587 Berlin, Germany
+11 49 30 46722 256
pr@whitewall.com
www.whitewall.com
Lou Desiderio
Synergy Communications
lou@pr-synergy.com
917-627-0912
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