New York/Berlin, October 22, 2015 — On WhiteWall.com, there are many different photofinishing options — acrylic, mounted on aluminum Dibond, Fine Art Prints — and over 100 frame variations to really put your best images in the spotlight. Combined with WhiteWall’s high-end linen photo mats, the new frames direct viewers’ attention to what is truly important: the image itself.
Since the perfect finish for any photograph also includes the right frame, WhiteWall has updated its already wide selection. With over 100 different handmade models — from opulent to rustic to classic — there are options to suit every taste and accommodate nearly every mounting option. Even true purists will find what they are looking for. For instance, the elegant and understated frame Vienna is available in different colors, making it a wonderful complement to any image or format.
Under a classic photo mat, every picture becomes a real eye-catcher. That’s why WhiteWall added new colors and two new materials to choose from on WhiteWall.com, offering even greater options to go with every image and frame. These photo mats are made of the finest acid-free, extremely non-fade, 100% alpha-cellulose museum board. Just 1/16” thick, the bevel-cut mats are placed flush against the image and can be produced in sizes of up to 47 ¼” x 31 ½”. Fans of unique presentations will really appreciate the new black or white linen photo mats, in which the typical linen texture really comes through, giving pictures a more tactile appearance. At 1/16” thick and with its extremely high resistance to fading, the linen stands out and can even be used for large photographs up to 39 3/8” x 31 ½”.
For a truly special visual enhancement, WhiteWall recommends the double photo mat. In the colors of your choice and with an interior border of as much as 4 1/8”, one photo mat is laid atop the other, creating an even stronger pull toward the image at the center.
Creating a gallery wall can be the perfect solution for those who aren’t sure how to best present their pictures. This is a particularly great way to elegantly present your family photos. An arrangement of matted and framed photos, framed acrylic mounts, and canvas gallery wraps gives the display a light feel while also making it a true eye-catcher.
About WhiteWall
WhiteWall is a brand owned by Berlin-based Avenso GmbH, which has operated the photo lab as well as the WhiteWall.com online service since 2007. Photography hobbyists and professionals around the world rely on WhiteWall’s exceptional quality. With its LUMAS brand and its over 40 galleries around the world
(2 in the US), Avenso GmbH has been democratizing the art market for ten years through its hand-signed art editions by renowned international artists. All of Avenso GmbH’s photographic works and products are exclusively produced in, and shipped from, the WhiteWall photo lab in Frechen, Germany, just outside of Cologne.
# # #
PRESS CONTACT
For more information and print-ready images, please contact:
Marieke Goethe
Director Public Relations
Avenso GmbH — WhiteWall
Ernst-Reuter-Platz 2
10587 Berlin, Germany
+11 49 30 46722 256
pr@whitewall.com
www.whitewall.com
Lou Desiderio
Synergy Communications
lou@pr-synergy.com
917-627-0912
www.facebook.com/WhiteWallcom
www.twitter.com/WhiteWall_Lab
www.pinterest.com/WhiteWall
