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Redefining Medium-Format Photography: The LEICA S (Typ 007), In Stores This Fall, Combines The Best Image Quality With Maximum Speed And Perfect Handling

August 25, 2015 – Leica announces today that the newly revamped LEICA S (Typ 007), their medium-format system aimed at the professional photographer set, will begin shipping in September and rolling out in U.S. stores throughout the fall. The camera, which systematically builds on its predecessor, boasts a wealth of brand-new components and brings together maximum burst rate, exceptional sensor sensitivity and an extensive range of capture modes for photos and – for the first time – video recording. All this is complemented by new features that dramatically speed up and streamline photographic workflows. With its handy and compact form factor, the Leica S (Typ 007) redefines medium-format photography and opens the door to new applications.

The technical features of the serial production camera have been enhanced since the first prototype was unveiled at Photokina 2014. Sensitivity, for instance, can now be increased to ISO 12,500, making the camera even more versatile. The Leica S (Typ 007) is available from Leica Stores, Boutiques, and dealers at a recommended retail price of $16,900.

The Features Of The Leica S (Typ 007) At A Glance:
New image sensor and new processor for increased image quality and higher speed:
The Leica MAX CMOS image sensor and the Leica Maestro II image processor deliver lightning-fast speeds and dramatically increase the versatility of the Leica S (Typ 007). With a burst shooting speed of up to 3.5 frames per second, full-HD video in full-frame medium-format sensor size, 4K video recording in Super 35 format, fast Live View mode and exceptional image quality at all ISO settings, the Leica S (Typ 007) demonstrates its status as the benchmark in the medium-format segment. The 2 GB buffer memory ensures smooth shooting of rapid sequences and, despite its more than doubled burst rate capability, the new focal plane shutter in the camera offers a further increased service life of at least 150,000 cycles.

Faster autofocus for subjects in motion:
The revised autofocus system brings not only higher speed, but also more reliable and more precise focusing. To ensure optimum sharpness and precise tracking of moving subjects, the Leica S (Typ 007) features a predictive autofocus mode: the camera registers the motion of the subject and determines the distance to it at the moment of exposure. In combination with its astonishing image quality and high burst rate, the Leica S (Typ 007) sets entirely new standards for dynamic medium-format photography.

Integrated Wi-Fi, GPS system and position sensor for precision and straightforward workflows:
The Leica S (Typ 007) features an integrated GPS module that can record the geographical positioning data of its current location in the EXIF data of the image file whenever needed. It can also automatically set the local system time. Software such as Adobe® Photoshop® Lightroom® can utilize the GPS coordinates to display the precise location of each image on a map, and register the corresponding place names as search keys for archived photos. The new dual-axis position sensor displays the precise horizontal and vertical orientation in the viewfinder, to allow photographers to align the subject with absolute precision and without any need for external aids. In combination with the Leica S app for iPhones and iPads with the latest version of iOS, the camera’s integrated Wi-Fi module enables remote control of the camera and remote image assessment in Live View mode; providing simple and intuitive workflows.

Even more control:
With a resolution of 921,600 pixels, a 3" diagonal LCD, full sRGB colour space and increased contrast and brightness, the rear monitor allows optimum assessment of subjects and images in every situation. It is made from tough, scratch-resistant Corning® Gorilla® Glass®, enabling it to withstand tough conditions. The new transflective display on the top plate of the Leica S (Typ 007) ensures perfect control, even in bright sunlight. With its enlarged surface area, it offers optimum legibility and enhanced information content. Two new control buttons on the top deck enable direct selection of Live View mode and the activation of video recording.

Lifespan:
Leica S-Cameras are designed and constructed for many years of daily use. The new stainless-steel bayonet on the Leica S (Typ 007) guarantees even greater endurance under the toughest conditions. The new camera also possesses all the proven quality characteristics of the S-System. These include the large 30 × 45 mm Leica Pro Format sensor and its micro-lens layer, guaranteeing maximum light output. The camera and S-Lenses are extremely rugged in their build quality, and sealed against environmental influences like dust and rain. The system’s unique dual-shutter concept offers photographers the choice of using the camera’s fast focal plane shutter with speeds of up to 1/4000 s or the electronically controlled central shutter of the CS lenses that allows flash sync at all shutter speeds up to 1/1000 s. The ten currently available Leica S-System lenses, six of which are also available with a central shutter, offer photographers all important focal lengths and a first-class tilt/shift lens. At the same time, numerous third-party medium-format lenses can be mounted onto the Leica S (Typ 007) with adapters. Take, for instance, the Leica S-Adapter H for Hasselblad H lenses and the Leica S-Adapter C for Contax 645 lenses, both of which provide full compatibility – including autofocus, central shutter control and automatic aperture control.

The Leica S (Typ 007) is uncompromisingly built for maximum dependability in use and also features details like cable connections with strain relief, separate slots for CompactFlash and SD memory cards and further optimized energy efficiency. It can therefore be relied upon to achieve maximum-quality results in the studio and on location under even the most unfavorable conditions.

About Leica Camera
Passion for creating perfect pictures. Leica represents a union of craftsmanship, design and experience. It is a beautiful collision of art and engineering, and the future of form and functionality. Leica Camera is an internationally operating, premium-segment manufacturer of cameras and sport optics products. The legendary status of the Leica brand is founded on a long tradition of excellence in the supreme quality and performance of cameras and lenses, and the iconic images that artists and photojournalists everywhere captured with them.  Leica Camera AG is headquartered in Wetzlar, Germany.

For more information about Leica visit www.leica-camera.com, or follow the brand on Facebook, Instagram and Twitter.

 

 

For further information: M Booth PR: Leica@mbooth.com / 212-481-7000